Digital Marketing: Innovation in Marketing Let’s get straight to it, in a global marketplace, digital marketing is both the present and future of marketing. Business is being conducted online. If you aren’t giving priority and devoting resources to digital marketing campaigns and other innovative strategies, it’s time to get on board. Why Shift to Digital? Our society is transforming digitally more each year than we could have imagined previously. Computers are doubling their capabilities every 12 months, and this rate is expected to increase. Changes in technology have affected how people receive information and make decisions. They watch shows on Netflix instead of cable and receive news from Facebook instead of the newspaper. The means of access to information is different and consumer actions have changed accordingly. Marketing must also evolve and innovate rapidly to keep pace with changes in consumer actions and expectations. Digital marketing is no longer part of a m...